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How to Become a Leader Worth Following

Leaders in many companies are yet to embrace the power of Enterprise Social Networks (ESNs), including Yammer, Slack, and Workplace from Meta.

IABC New York Tristate and Swoop Analytics invite you to join Gemma Saint, Director of Customer Success from Swoop Analytics, and Lydia Peddicord, Senior Manager of Internal Communications at GoDaddy.

Gemma and Lydia will discuss tips, tricks, and advice to increase engagement from senior leaders for better business outcomes and dive into the numbers to show you how and why leaders should engage on ESNs.


Virtual Webinar
Tuesday, February 28, 2023
6:00 PM - 7:00 PM (EST)

This event is free for all to join.


About our Speakers

Gemma Saint
Director, Customer Success & Growth, North America, Swoop Analytics

Gemma is passionate about enabling colleagues to collaborate, communicate and build connections.

She is a dedicated senior internal communications digital channels manager with over 15 years of experience in online channel management, internal digital transformation, and content creation.

Gemma has led a number of intranet projects, introduced internal enterprise social networks, and developed digital workplace and internal communication channel strategies. She also has substantial experience in change management and user adoption of Microsoft 365, including Yammer and Workplace from Meta. She’s developed governance for users and had a strong focus on user adoption of new communication channels and tools.

One of Gemma’s proudest achievements was rolling out Yammer to 27,000 colleagues at B&Q and speaking at a Simply Communicate conference about it.

Whatever it is, the way you tell your story online can make all the difference.


Lydia Peddicord
Senior Manager Internal Communications, GoDaddy

Lydia Peddicord is a senior manager of Internal Communications at GoDaddy, the company that empowers everyday entrepreneurs around the world by providing all of the help and tools to succeed online and in-person. She has been a member of the International Association of Business Communicators since 2020 and currently serves as the Co-Vice President of Membership for the New York Chapter. She is passionate about internal communications and its impact on overall employee engagement. In her free time, she enjoys running, reading and traveling.


Virtual Webinar
Tuesday, February 28, 2023
6:00 PM - 7:00 PM (EST)

This event is free for all to join.


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February 16

Employee Activation Index 2022: What’s Driving Your Employees’ Behavior

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March 9

What’s Your Career Story? With Kyla Rose Sims & Adam Brayford