IABC NY TRISTATE WEBINAR RECAP: How to Prepare for and Deal with a Crisis Communication

Today, communication professionals at all experience levels — from early career to strategic advisor — must prepare to respond to a crisis.

Authored by Charisa McNair

“In a crisis situation, we not only need personal mastery … we need team mastery.”
Dr. Lynn Perry Wooten

Whether internal or external, crises will occur across all domains. Therefore, leaders must swiftly regain organizational equilibrium and allay stakeholder concerns to rebuild trust during an emergency, its immediate aftermath, and into the future.

Esteemed panelists Dr. Lynn Perry Wooten, Author and President of Simmons University, Richard Levick, Esq., Chairman and CEO of LEVICK, and seasoned public relations executive David Klusick share insights on How to Prepare for and Deal with a Crisis Communication.

During this lively professional development webinar co-hosted by #IABC New York Tristate and #IABC Philadelphia Chapters:

• Listen to Richard Levick describe how an effective crisis response is not tactical but strategic and why embracing the crucial tenets of “transparency, action, and sacrifice” is critical to success.

• Learn from Dr. Wooten as she describes six common elements or themes generally found in all crises (based on more than 25 years of research) and how communications professionals can nurture the mindset that “every crisis presents an opportunity.”

• Understand from David Klusick the imperative for relying on a sound “moral compass” to ensure your communication and performance addressing the crisis is realistic, responsive, honest, truthful, and timely.