Join us for an insightful case study presentation on crisis communications strategies. Learn how to navigate reputation challenges, engage stakeholders, and devise communication tactics for minimizing harm. Resources shared will include a Reputational Impact Assessment Tool, a set of guiding questions and an issues documentation template. Glean insights from practical examples and network with professionals weathering the storm.
Free Virtual Webinar - Registration is Closed
Thursday, February 20, 2025
12:00 PM - 1:00 PM (EST)
About our speaker
Emi Sasagawa
Director Communications at the University of British Columbia (UBC)
Emi Sasagawa is a settler, immigrant, and uninvited guest living and working on the traditional, ancestral and unceded territories of the xʷməθkʷəy̓əm, Sḵwx̱wú7mesh and Selilwitulh Nations.
With a career dedicated to communications and marketing, Emi is an expert in issues management, strategic planning and organizational change management in the post-secondary education sector. Currently serving as the Director Communications at the University of British Columbia (UBC), she is responsible for the strategic direction in creating and maintaining a unified, integrated and centralized hub for all communications, along with brand building within the UBC Faculty of Arts.
In 2021, Emi received the inaugural President’s Staff Award for Advancing Anti-Racism and Inclusive Excellence for making significant contributions to the vision and goals of the university. Outside of UBC, Emi is a published author. Her debut novel Atomweight, by Tidewater Press, was selected by CBC Books as one of the works of Canadian fiction to read in the first half of 2023 and dubbed “a propulsive exploration of growth and becoming.”